Armada Hotel Istanbul. Brand Strategy, Brand Identity, Brand Marketing / Advertising, Naming, Packaging, Website Design, Content Strategy, Content Development, Social Media, Photography, Film Production, Styling + Art Direction for an Hotel Brand.

Upon having engaged with Armada brand, our first and foremost task was to design a communication strategy and positioning to set the brand apart from the competition in the marketplace with a compelling story. Based on an extensive brand audit comprised of both visual and verbal examination of the brand’s ecosystem, preliminary research, interviews, we’ve come to interpret the essence of the brand. The interpretation phase then gave rise to a brand purpose statement for the brand to live by in every layer of the marketing communications. The word “preserve” is, in and of itself, a mental short-cut to the essence of Armada brand. This word, beyond defining Armada’s brand purpose, is actually made up of three important words that underline Armada’s core marketing mission: Preserve. Reserve. Serve.

Discovering this one-word-equity and using it as a gateway to the world of Armada was the first step toward creating the brand identity and all the marketing and branding activities for Armada Hotel, and other sub-brands, Armada Terrace, Armada Weddings, Armada Boat and Armada Pera.