Yeni Nesil 2000. Brand Strategy, Branding, Messaging, Web Design, Social Media Management for a school brand

We applied our purpose-driven approach in the process of building an over-arching brand strategy that served as an organizing idea across the board. We then articulated why and how YN2000 conducted its mission in the education category in the first place. This approach led the way to the creation of its motto “ Bilgiden Yaşam Bilgeliğine…” (“From knowledge to wisdom for life.). As part of the relaunch campaign, we have created a series of video ads depicting the school’s vision on education for a new generation.

Furthermore, in alignment with the core purpose of the brand as well as a social responsibility program, we have established a brand community (Wisdom of life Community) through which the school has organized zoom talks and seminars with thought-leaders in various disciplines such as child psychology, neuroscience, technology etc.

Alongside presenting many other projects, students clubs, activities, workshops ideas, we also have helped the school launch a program called “Attention S’il Vous Plait” which aimed at developing body awareness, concentration, focus and relaxation of the students. This program was designed under the leadership of a prominent writer/ yoga/philosophy teacher in Türkiye.