Ev +. Brand Strategy, Brand Naming, Messaging, Creative Direction, Photography, Newsletter Design, Collateral Design, Digital Marketing, E-Commerce Website Design for a Home Product Design Brand.

Evplus is a boutique retail store selling home and kitchenware as well as accessories, mostly hand-crafted. Our task was to position Evplus and find a way to expand the stores customer base and sales potential. We designed a brand strategy followed by a photography production, designing an e-catalogue. Then we built an e-commerce website resonating the brand’s positioning as being “simple and unique”. We came up with the slogan “Sadece” which means ONLY, but also included the word “Sade” which means PLAIN and SIMPLE (sadece ev+da). Other marketing activities include E-newsletter design, prInt ads, in-store POP materials, digital marketing and social media management.