Patent of Heart. Brand Naming, Logo Design, Messaging, Creative Direction, Collateral and Initial Website design for a Female-Owned, Artisan-made and Ethical Bag Design Brand

This branding project came to fruition in three phases. First, we came up with the brand name idea that is “Patent of Heart”.

The second task was to visually express this idea with a logo design. The core of the design, i.e. the heart shape, is also symbolizing two hand bags intersecting with each other. During the process, we’ve helped our client with creative direction for the photo shoot as well as formulating a messaging strategy for PR news releases prior to the launch. The last phase was to implement an initial website design where all these elements are cohesively brought together.