Raquel Habib Coaching Brand Strategy, Branding. Messaging, Web Design, Social Media Management for a personal brand

We have worked with Ms. Raquel Habib to redefine what she has to offer her clientele.

Raquel Habib is offering trainings, for both individuals and institutions, regarding Gestalt and Mindfulness-Based Coaching sessions, Non-violent Communications, guided meditations, workshops and events with a holistic approach. She also synthesizes these trainings with other pertinent approaches inspired by art therapy, body and movement therapies.

We’ve put together a brand strategy based on the concept of “AN” in Turkish, translated in English as NOW, present moment, or simply moment. Then, we’ve created a branding platform with a over-arching motto “ Change begins in the Moment™”.
 
We’ve categorized the services she provided under 3 specific titles as M.oment (An in Turkish), M.eaning (AN.lam in Turkish) and M.utual Understanding (AN.lamak in Turkish). Services offered under M.oment covered Meditation, Mindfulness and MBSR, MBCT, where as under M.eaning, services covered coaching sessions that utilizes mindfulness, gestalt, jung and other techniques. M.utual Understaing section covers non-violent communications training and coaching sessions.

In essence, we’ve repositioned Raquel Habib as someone offering one-on-one mindfulness-based coaching sessions. Furthermore, for the community building purposes, she initiated free weekly meditation sessions over zoom under the theme “We are all one.”